WALMART
BLACK & UNLIMITED
THE BRIEF
Develop a YouTube concept to support Walmart’s 2022 Black History Month campaign wrapper, “Black & Unlimited.”
THE solution
I led the creative development of the first video in what would become an ongoing YouTube series called “Black & Unlimited: Celebrating Change Makers.”
The series celebrates Black individuality by spotlighting Black creators who are blazing trails and defining what Black identity means to them.
THE RESULTS
The episode my team created featuring Glen Henry (a.k.a. Beleaf in Fatherhood) achieved audience reach over 1,341% above benchmarks, in addition to 4,000 likes and 457 overwhelmingly positive comments.
PROJECT GIGATON
THE BRIEF
One of my favorite TikToks that I got to conceive/produce came about after Walmart asked my team how we could use TikTok to explain one of their sustainability programs called Project Gigaton.
THE solution
Utilizing the #ScienceTok hashtag, I partnered with a TikTok-er (@sierrachanelll) to create a #ScienceTok video that breaks down Walmart’s Project Gigaton in a fun, playful, digestible way.
THE RESULTS
As of today, the video has 52.7M views.