The Masked Singer

THE BRIEF

As a social media producer for seasons 11 and 12 of “The Masked Singer” on FOX, my team was tasked with creating content to help extend the life of the popular reality show to FOX’s TikTok and Instagram channels.

THE solution

I focused on creating content that would give viewers a behind-the-scenes look at some of the celebrity talent on the show. For example, I spent a day filming a day in the life of season 11 winner Vanessa Hudgens.

THE RESULTS

My team turned the “Day in the Life” footage into what is now one of FOX’s most viewed TikToks (5.1M views).