FARMER WANTS A WIFE

THE BRIEF

As a social media producer for the second season of FOX’s hit reality dating show, “Farmer Wants A Wife,” my team was tasked with the goal of getting folks on social to engage with the four farmers who were featured on the show.

THE solution

We created an exclusive TikTok account (@craftedfincreators) that only the farmers had access to. Each week, I posted tutorials to help the farmers tap into the trends of the week. Once they posted their videos on TikTok, we repurposed many of them as Reels on their respective Instagram accounts.  

THE RESULTS

By the time the season finale aired, each farmer experienced a significant increase in followers.